A week apart from the eTravel Conference 2013
eTravel Conference, the most anticipated event dedicated to the online promotion in the tourism industry will take place on the 16 October, at the Crowne Plaza Hotel Bucharest.
The event is aimed at both travel agencies and hotels and pensions, which want to find out new e-commerce and online promotion strategies for business development and expansion, image crisis management in the tourism industry and the latest trends in the industry.
Speakers of this edition include: Matthias Hautli (Consultant and Business Manager, Kohl & Partner Vienna); Kasper Hove (International Online Marketing Manager, momondo A / S); Alin Nicolae Burcea (President, Parallel 45); Alexandru Negrea (Head of Facebook Department, Spada); Ioana Manoiu (Managing Partner, GMP PR); Bogdan Stanciu (Owner, General Manager, Soft Bit); Remus Visan (Managing Director, Paravion Tour); This Virtopean (Managing Partner, Breeze Mobile); Razvan Antoni (General Manager, Amadeus); Iulian Beiu (Contracts Manager Romania & Moldova Republic, Hotelbeds); Daniela Dumitrescu Oprea (Marketing Coordinator, South East Europe Region, Radisson Blu); Caesar Dumitru (Owner, Imperatortravel.ro); Razvan Pascu (Managing Director, Travel Communication Romania) Ionut Munteanu (PPC Specialist and Trainer, WebDigital); Andrada
Crangus (Independent tourism marketing and communication consultant, Tourism Market); Narcisa Suruianu (Travel Blogger, TravelGirls.ro).
In the first part of the day, the event includes two conference sessions, and in the afternoon three specialized seminars will be held in parallel.
The two conferences will present current opportunities and trends in the tourism industry, cost optimization strategies for online promotion, crisis prevention tactics and their management, but also useful tools in online communication, which tourism service providers they can be used to keep customers loyal.
In the second part of the day, the event will include three specialized seminars that offer advanced information to the participants.
Online Communication Seminar How to is addressed to those who want to gain more knowledge about online promotion methods in the tourism industry. Participants will have the opportunity to learn during the two sessions new marketing tactics, public relations and online communication in tourism, but also promotion strategies in social media & mobile.
The second seminar, Digital Marketing Optimization, intended for those who want to deepen the methods of promotion through digital marketing, will address the following topics: website optimization, search optimization, conversion optimization, email marketing optimization and Facebook optimization.
Seminar Hotel Distribution will bring to the fore the most beneficial ways of online distribution of accommodation units, customer loyalty programs and online communication, key solutions for managers.