Air France - KLM and Insighton Digital: a new partnership in marketing and communication!
Air France - KLM Romania announces the beginning of the collaboration in the area of marketing and communication with Nicoleta Mocranschi, ex-Marketing & Communication Manager of the group in Romania, currently founder of Insighton Digital.
Insighton Digital will focus on promoting the Air France KLM group as a leader in international passenger traffic departing from Europe, the Flying Blue loyalty program and all the actions initiated by the two companies globally in terms of sustainability, respectively reducing CO₂ emissions.
"We are happy to start a collaboration with Nicoleta Mocranschi - Insighton Digital. Nicoleta has extensive experience as a marketing specialist in the field of air transport as well as in the field of communication and has been dedicated to the company for more than 8 years, putting passion and dedication into her actions. From his current role, he will coordinate the communication activity of Air France KLM locally, built in line with the vision of the parent companies and will continue to highlight the brand image in Romania”- he declares Răzvan Răduț, Country Sales Manager for Air France KLM Romania, Bulgaria and the Republic of Moldova.
The complex way in which Insighton Digital regards the new collaboration with Air France KLM Romania comes from the interweaving of the experience in the airline industry, with the passion for marketing and communication, of the resources and knowledge acquired by the client, with access to the latest market information. relevant in the current competitive environment.
"15 years ago, I joined the Air France KLM Romania marketing team and from the very beginning I resonated strongly with the organizational culture and mission of the company, with the people and all the marketing actions undertaken locally.
For 8 years I was with Air France KLM Romania, coordinating one by one all the marketing and communication activities from B2C, B2B, B2T, to Digital and PR, media relations and Social Media.
In 2015, my journey into the corporate world continued with MoneyGram International, taking on a key role of Senior Marketing Manager for Romania and Bulgaria, two of the markets with high potential in terms of money transfers.
All this time, I have been on the client's side and gained solid experience in marketing and communication, working for global companies in the aviation and financial industries.
I am delighted to work with the Air France KLM team in Bucharest and to carry on the conversation, this time as a partner. ” stated Nicoleta Mocranschi, founder of Insighton Digital.