Air France the positioning project in the upper market segment continues with the launch of the new cab La Prémiere, the most exclusive travel class of the company. The concept of the new La Prémiere class is that of a mini-apartment, being described by luxury, space and comfort. 19 Boeing 777-300 aircraft will be equipped with 76 mini-apartments at Prémiere starting September this year. The total investment in these new cabins is 50 million.
More comfort and privacy
The apartments in the La Prémiere cabins are characterized by completely folding chairs, which turn into beds with a length of over 2 meters, and the armrests are retractable, offering a space of 77 cm wide. Also, each passenger has an 61-centimeter HD touch-screen, one of the largest such screens available on commercial aircraft.
The cabin space is easily adjustable, it can be used as a bedroom but also as a mini-lounge, restaurant or work area. Passengers can choose between the maximum intimacy of a 3mp space, by pulling the curtains with which the apartments are equipped or they can invite another passenger to the ottoman sitting in front of the seat.
French elegance
The choice of textures and materials in the new La Prémiere cabin was made in accordance with the French style and the company's desire to provide absolute comfort.
"The new apartment in the La Prémiere cabin is one of the products that best express our commitment to providing excellent services and an unforgettable French experience. It expresses our global ambition to reposition ourselves in front of our passengers, ”said Frédéric Gagey, Chairman and CEO of Air France.
Best & Beyond
As part of the Best & Beyond investment program, Air France will make investments of 2014 million euros by the end of 500 in changing seats in the four comfort classes: Economy, Premium Economy, Business and La Prémiere and in improving onboard services and on the ground.
• 10.000 of new Economy chairs and 1.100 of new Premium Economy chairs with a total investment of 130 million
• 2,102 Business cabins, the total investment amounting to 200 million
• 76 cabins La Prémiere, with a total investment of 50 million euros