airberlin and Etihad Airways announce "Moving Forward" campaign and present a plane in joint livery (video)
On January 13, Airberlin and Etihad Airways announced the "Moving Forward" campaign and unveiled an Airbus A320 in common colors. The specially created livery symbolizes the close ties between the two airlines, but also the expansion of the partnership. The "Moving Forward" campaign will be publicized between January and March 2014.
To date, in the two years of partnership, airberlin and Etihad Airways have carried around 900 000 passengers in codeshare and have registered joint revenues of approximately EUR 200 million. In addition to these results, the two airlines have managed to grow in a fairly dynamic market, but still under the aspects of the economic crisis and together they have managed to optimize revenues.
In 2013, 563 000 passengers flew with the two airlines in codeshare, an increase of 78% over the previous year. Currently, 66 of routes operated by airberlin carries the code EY and 35 of routes Etihad Airways carries the code AB.
The press conference was attended by Wolfgang Prock-Schauer, CEO of Airberlin, and James Hogan, CEO of Etihad Airways. The two stated that both airlines had to gain from this partnership, and for 2014 they had prepared an extended collaboration plan. They will expand joint sales operations, currently relying on the services offered by 17 common offices worldwide, as well as presence in over 50 markets.
Developments within the business partnership will increase the number of passengers flying with airberlin and on the Etihad Airways network, currently serving 228 destinations in 84 countries.
Currently, airberlin and Etihad Airways operate 42 flights between destinations in Germany and Abu Dhabi, the capital of the United Arab Emirates. From February 2014, this number will increase to 49 with the launch of the second flight to Munich.