Austria is investing over 10 million EURO in promoting the new winter tourist season 2021-2022
This year, the start of the winter season will be spectacular. Under the hashtag #winterlove or #frompassionfortheirth, Österreich Werbung organizes with its local partners the largest international campaign, worth 10 million euros.
"This is the first time we are working with state-level tourism organizations to send a common, clear and comprehensive message: we want to rekindle tourists' love for the cold season and spread the hospitality with which hotel and guesthouse owners await them.", explained Lisa Weddig, director of ÖW.
More than 400 ski regions and 7.500 kilometers of slopes await the start of the season in Austria. "We want to reach with our message and new target groups with the varied offer of tourist products from Austria."
Austria brings to the fore the wide range of winter activities
Skiing, snowboarding and freeriding are by far the most popular winter activities, and Austria is still an undisputed leader in this field, with a market share of over 50%. But winter has long been more than just winter sports for tourists.
The season has become a favorable one for relaxing holidays, for winter holidays in the snow, in nature or in cities. "Guests want to walk, enjoy Austrian cuisine, admire tourist attractions, go to Christmas fairs or simply relax in the thermal baths", Weddig declares. "Whether we are talking about a winter holiday with friends or family: Austria comes up with a proposal for any wish."
News of the tourist offer in the winter season 2021 - 2022
- SalzburgerLand's new cable car, Panorama Link, connects Flachau / Wagrain and Flachauwinkl / Kleinarl, making it one of the largest and most varied winter regions in Europe.
- In Styria, in the Kreischberg ski region, guests now enjoy a gondola with 161 state-of-the-art cabins, with 10 seats each. The distance covered by it is 3,8 km.
- The state of Carinthia invites tourists to various activities in addition to skiing, such as skating on Lake Weissensee, which becomes the largest ice-covered area in Europe in winter.
- In recent months, about 10 new hotels have opened in Vienna. The palette extends from the elegant air of the 1920s that is felt in the "Hotel Motto" to the modern atmosphere in the Hotel "Superbude", or to the musical air in the "Jaz in the City".
You have to keep in mind that we are still in the COVID-19 pandemic, so a number of rules and restrictions must be followed. Austria has set the rules for the winter season 2021-2022!