BLUE AIR introduces new fare families to offer more options

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With the strategic development of the route network that includes services to major European airports and with the entry into operational service of the new state-of-the-art Boeing 737-8-MAX fleet, Blue Air is committed to becoming a better retailer and introducing new fare families. friendlier.

New product packages BlueBASIC, BluePLUS and BlueBIZ are meant to improve the travel experience: lower fares, more savings options when selecting product packages, more flexibility and solutions tailored to the travel needs of Blue Air customers.

BlueBASIC, BluePLUS and BlueBIZ are designed to meet the specific travel needs of the Ultra-Low-Cost segment, offering a distinct set of products and services tailored for both leisure and business travel.

Starting April 27, 2021, Blue Air introduces new fare families.

The key advantages of the new Blue Air fare families are: more transparency, as it offers a simple package structure, more savings, allowing customers to pay only for what they really need and more freedom to customize the journey.

The BlueBASIC package is designed for short trips.

The package includes: the lowest price available for selected flights, a small cabin baggage (40x30x20cm) of up to 10 kg and free online check-in available 24 hours before take-off. In addition - for a limited time - all bookings include a free change of travel dates (paying only the difference in fare).

The BluePLUS package is the best Blue Air product for leisure trips.

It is designed for passengers who want extra comfort, including: the lowest price available for selected flights, a small cabin luggage (40x30x20cm) of maximum 10 kg, a hold luggage of 23 Kg (100x80x30cm), free seat selection standard - rows 5-32 (except for places with extra foot space), a free change - for a limited time - of travel dates (paying only the difference in fare), free online check-in - available with 30 days before take-off and free check-in at the airport.

The BlueBIZ package is a premium product, created to meet the requirements similar to the business class.

It is designed for passengers who want to make the most of their flight, including: premium seat, including front seats and seats with extra legroom, unlimited changes to free flight data, priority boarding + two cabin baggage, a small cabin luggage (40x30x20cm) of 10 kg + a large cabin luggage (55x40x20cm) of 10 kg, a hold luggage of 32 kg (100x80x30cm), free check-in at the airport, free online check-in - available with 30 days before takeoff.


With the introduction of the new fare classes, the general booking experience offers a high degree of personalization, highlighting the travel style and customer preferences.

Krassimir Tanev, Commercial Director of Blue Air: "The flight with Blue Air becomes even better for its passengers. The new product packages are created to offer our customers lower fares, more options, more flexibility and a better way to personalize their travel experience, always purchasing the services they really need."

"At Blue Air, we are committed to providing the best travel experience in the Ultra-low-cost segment, relying on fleet renewal with the new Boeing - 737-8-MAX aircraft, flights to Europe's major airports and a high-performance digital experience. The new fare families are great news for our customers, who can now enjoy even more freedom and better travel options at affordable prices. ”

Blue Air passengers can find out all about the new fare families, including the answers to the most frequently asked questions, in the dedicated section on the website.

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