Starting with 1 July 2013, the partnership between FC Barcelona and Qatar Airways, a 5-star collaboration based on common values: "Excellence, Passion, Pride and Culture". The partnership was signed for 3 years and was officially announced on August 27, 2013, during a ceremony at the Camp Nou stadium, Barcelona. For the first time in the history of the Catalan club, the players wore the personalized equipment in Asia Tour 2013, football event that took place in early August 2013.
Since 2013, airline officials have announced that this partnership will benefit from an expanded communication campaign, covering different elements. The two organizations want to demonstrate that the partnership is more than a simple economic alliance and will carry out various joint projects, including humanitarian actions for disadvantaged children.
The application of the color scheme took about a week, and the trial took place in Dublin, Ireland. Using an airbrush, the team managed to apply a shading effect to create the illusion that Barca's flag is moving. On 14 May 2014, the aircraft Boeing 777-300ER Qatar Airways in livery FC Barcelona landed at El Prat airport, Barcelona, on which occasion the Catalan team was photographed by plane. The special livery includes the flag and the emblem of Barca, but also the slogan "a team that unites the world".