Booking.com study: Recommended destinations for 2023!

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2023 is just around the corner and it's a great time to plan our future travels. Recent global events do not seem to have dampened the wanderlust and desire to discover new destinations. Based on a Booking.com study, we share with you the most popular destinations for 2023.

According to the study, 55% of respondents want to have an "off-grid" vacation, 44% will focus on mental health and mindfulness during the trip. Related to the mode of information, 43% of travelers will use virtual reality for inspiration. Below are some destinations recommended by Booking based on the study.

Sao Paulo, Brazil

Sao Paulo, Brazil
Sao Paulo, Brazil

The metropolis of São Paulo is home to 20 million locals known as "paulistanos". The concrete jungle boasts an explosive nightlife scene, with an array of underground clubs – perfect for the three-quarters (72%) of those open to 'nightlife-centric holidays' in 2023.

Budva, Montenegro

Budva, Muntenegru
Budva, Montenegro

With one in five travelers (21%) saying the main thing they want from a trip in 2023 is to relax on a sunny beach, the western Montenegrin city of Budva is one of the top destinations to visit in Europe this year .

Pondicherry, India

Pondicherry, India
Pondicherry, India

The bohemian seaside town of Pondicherry is located on the southeast coast of India on the Bay of Bengal. With 44% of travelers saying they want to try a spiritual getaway in 2023 and 40% wanting a quiet retreat, this city attracts spiritually minded visitors.

Querétaro, Mexico

Querétaro, Mexic
Querétaro, Mexico

Querétaro is a city with a spring climate located in the central highlands. It is home to Peña de Bernal, one of the largest monoliths in the world. This is perfect for the 38% of travelers who are interested in alien exploration and UFO sightings.

One of the stages America Express 2023 was held in Querétaro!

Bolzano, Italy

Bolzano, Italy
Bolzano, Italy

Bolzano is the capital of South Tyrol, a region in northern Italy. It is an ideal alpine destination for hiking and skiing in the Italian Dolomites. In summer, travelers can take on the challenge of a mountain ascent. In winter, they can visit one of the ski resorts in the region.

Kota Kinabalu, Malaysia

Kota Kinabalu
Kota Kinabalu

The capital of Sabah on the Malaysian side of Borneo is surrounded by tropical forests and fine sandy beaches. It is an unknown destination for half (50%) of travelers seeking a unique cultural experience in 2023.

Kalabaka, Greece

Kalabaka, Greece
Kalabaka, Greece

This city in the Thessalian Valley is home to Meteora, a rock formation with Eastern Orthodox monasteries. It is a UNESCO World Heritage Site. For the 51% who want a different cultural experience, it can be another reason to visit Greece.

Santa Fe, United States

Santa Fe, Statele Unite
Santa Fe, United States

The "Different City" is known for its multicultural heritage and Native American tribes. You'll be able to enjoy unique artistic traditions and adobe-style structures, and it's ideal for the 73% who are open to experiences 'outside their comfort zone'.

Olomouc, Czech Republic

Olomouc, Czech Republic
Olomouc, Czech Republic

30% of those who participated in the Booking.com study mentioned that they want to discover lesser-known cities and destinations, and Olomouc fits perfectly into their preferences. It is a historical city, an alternative to the famous Czech capital – Prague. At the same time, it is one of the best preserved medieval cities in Europe.

Hobart, Australia

Hobart, Australia
Hobart, Australia

There are few destinations where travelers can climb a mountain, go to the beach and visit a world-class art gallery all in one day, but Hobart is one of them. The capital of Tasmania is the southernmost capital in Australia, which means the weather is incredibly good all year round.

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