British Airways is the largest airline in the United Kingdom and is preparing for the most important sporting event of the year - The 2012 Olympic and Paralympic Games in London. I should mention that British Airways is an official partner at the Olympics, so it must fulfill one of the most important missions, to transport millions of tourists.
An interesting campaign with the theme "Race" has started these days, the last action before the long-awaited event. Below you have one of the most interesting commercials seen lately.
The campaign started on Facebook (click for more information) and G +, but it will be broadcast on TV and will have outdoor and print components. British Airways slogan for this year - "Twenty twelve. We're ready. To Fly. To Serve. ” - fits well with the great competition.
Related to British Airways, 2012 is a very important year. Following analysis, British Airways flight crews are expected to serve an amount of tea equivalent to the volume of three Olympic pools. British Airways will "welcome" on board its aircraft a sufficient number of passengers to fill a stadium with a capacity of 500 seats, about 60 million passengers, more than 000 times.
And to make it even nicer, British Airways is repainting a few aircraft with a pimp design in the colors of the Olympics. Looks like we'll see the new livery only in April.