Brussels Airlines confirms its market position with a new brand identity

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Brussels Airlines presents a new visual identity, confirming its market position as the main carrier of Belgium. The updated colors, a new logo and a new livery are the visual symbols of the new chapter of the airline, affirming its availability for future challenges and emphasizing once again the importance of the Belgian brand. 

This is followed by a chapter with a strong focus on customer experience, reliability and durability, while maintaining a competitive cost structure.

As a consequence of the Covid-19 crisis, Brussels Airlines has accelerated and intensified its Reboot Plus transformation plan in 2020.

After the restructuring, the company began the second phase of its Reboot Plus plan: the construction and improvement phase. Brussels Airlines is now turning its attention to the future with strategic investments in an improved customer experience, new technologies, digitization, new ways of working and the development of its employees.

The Belgian company is transforming itself into a healthy, profitable airline that offers prospects to its customers, partners and employees; an airline with a constant focus on the environment and reducing its environmental footprint.

The new Brussels Airlines logo explained

Along with the new visual identity, the new brand identity also translates into a new slogan: “You're in good company".

Do you like the new Brussels Airlines livery?

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