Bucharest, city break destination for 3.600 Israelis

Bucharest, city break destination for 3.600 by Israeli tourists (video)

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During the period May - August 2014, Meshek Wings Tours Ltd from Israel - one of the first 10 tour operators in Israel, will bring about 3600 of Israeli tourists to Bucharest for city break programs. Also, Meshek Wings organizes a weekly charter flight with Israeli tourists, every Tuesday, for mountain trips, plus another weekly flight for the Romanian coast. All these flights, made in the charter system, will be operated by the company Blue Air.

Here are the top attractions in Bucharest for Israeli tourists:

1. Historical centre. It is lively, it gives the atmosphere of Little Paris.
2. Herastrau park. Israeli tourists are fascinated by this park, considering that they do not have, in their country, green spaces and lakes on large areas.
3. Folklore evenings (Pescăruş restaurants, City Grill, Voievodal restaurant, etc.). These restaurants also offered attractive prices because they understood that leisure tourists do not spend as much as business tourists.
4. Shopping. I particularly like malls, such as AFI Palace, Promenade, etc.

“In recent weeks, a series of positive articles have appeared in Israel, which presents Romania as an attractive destination. Bucharest does not have many tourists at the weekend. The capital has much more to do. There are many hotels with very good services, where hoteliers understand that they have to offer lower prices for the weekend, for city break packages. Now is the right time, especially since in the last weeks there have been a number of positive articles that present Romania as an attractive destination. Currently, we have many flights between Israel and Romania, with El Al, TAROM, WizzAir and, through us, with Blue Air. Finally, Romania has a good lobby in Israel, which needs to be supported. This is the work of the National Tourism Authority, which, in recent months, can even say that it has managed to achieve an effective promotion on the Israeli market. ”, adds Meidan Butnaru.

“We appreciate our long-term collaboration with Blue Air, which is led by a man who dedicated his life to the aviation industry, Gheorghe Răcaru, as well as with TAROM. We are also pleased that the National Tourism Authority is headed by a young and creative team, represented by Răzvan Filipescu and Mirela Matichescu, as well as by Bogdan Iosif, the director of the Tourist Promotion Office of Romania in Madrid, which also deals with promotion in Israel. The results are already visible, and 2014 has every chance to be a year of Israeli tourists for Romania. Romanian tourism is managed by a young team, which can even make changes! ”, emphasizes Meidan Butnaru.

Regarding the Tel Aviv tourism fair, which took place last month, representatives of Meshek Wings believe that Romania has benefited from the most beautiful stand and this is the first time it has had a very dynamic participation.

Israeli tourists preferences for Romania destination:

1. young people - prefer the resort Mamaia and Bucharest, due to the fun opportunities (especially clubs)
2. Families / couples - prefers organized tours and city breaks.
3. seniors - Circuits, mountain stays.

Israeli tourists choose the destination either with 1-2 months in advance (such as the trade unionists), or last minute (generally individuals). The promotion of a country must be strong in order to influence the trade unionist.

Meshek Wings estimates, this year, due to the introduction of city break programs, doubling the number of tourists from Israel, compared to last year, at around 7.000. Only on city breaks are 3.600 tourists, and for Mamaia, 2.800. The flights to Constanta are operated between June and September with Blue Air aircraft with 160 seats.

Israeli tourists prefer, in Mamaia, Bavaria Blue, Phenicia Luxury Resort, Golden Tulip, Minerva Family Club hotels, and young people opt for two-star, National-type hotels, depending on budget. «We offer Israeli tourists who choose the Romanian coast and optional trips to the beautiful Danube Delta, a destination that attracts them a lot», mentions the guide Adrian Boico. The partner for the Romanian coast of Meshek Wings is the tour operator Tide.

“We have permanently brought Israeli tourists to Romania, starting with 2009. We did not deal with business people, passionate about casinos, but brought tourists interested in the tourist destination Romania. In order to be able to risk operating charters we had to discover a gateway from the authorities. For a few months, things have changed. At the helm of the National Tourism Authority is now a young team, which supports us. It must be understood that it is not enough to bring a flight, it is necessary to promote the tourist flow. If we fail, for example, another company in Israel will no longer enter the Romanian market with similar products for at least five years, because they will consider that the product does not work, that the destination is not good ”, says Meidan Butnaru.

(video: Calin Stan - Photo Club)

Israel is a very important market for Romania. In Israel, 800.000 of Romanian speakers live, if we consider both the Jews born in Romania and their descendants, who learn Romanian in the family. There are many Israeli tourists who choose coastal destinations close to Romania, and one winner in recent years is Bulgaria. Also, many Israelis choose Greece. Currently, Israelis are looking for a new leisure destination. They are very pleased with Bulgaria, but they could also be pleased with Mamaia. Israelis prefer Mamaia because they are highly influenced by the quality of the hotels. They are also attracted by the fun possibilities, and from this point of view, Mamaia is more lively than Varna (Bulgaria).

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