Canon has announced a new range of EOS products and is launching with EOS M. The first mirrorless, EOS M is designed for those whose passion for photography is found in almost everything they do every day - from culinary curiosities, to fashion and culture, music and art. With DSLR quality of photos, creative functions and Full HD shooting, all in one compact, easy-to-use camera, the EOS M is the perfect partner for everyone who is excited about the idea of keeping their memories in images. , without necessarily considering themselves "professional photographers".
This camera is perfect for travel. It is the size of a compact camera, but offers great quality photos. You can photograph discreetly, you can carry it in a purse, it does not take up much space in your luggage. The Canon EOS M has the advantage of being compatible with a wide range of Canon accessories, even with DSLR lenses through an adapter ring. It is not water resistant and careful for shocks.
Below you have the full press release!
The EOS M model, available in several colors, black, white, silver and red, compresses the values of the famous EOS technology in a compact and elegant design. The model launches with two new lenses, EF-M 22mm f / 2 STM pancake and EF-M 18-55mm f / 3.5-5.6 IS STM with standard zoom, but also with the new compact flash EX Speedlite - Speedlite 90EX -, giving the user all he needs to make incredible images every day. For those who want to give room for creativity in photography and beyond, the EOS M can be accessorized even with the other Canon EF lenses, with the EF-EOS M mount adapter.
With EOS M you can print your favorite moments at poster size or crop your photos for maximum impact - whether you are photographing the atmosphere in your favorite club or stitching on the latest bag - thanks to the high resolution of the APS-C hybrid CMOS sensor, of 18 megapixels. The large capacity sensor allows the artistic blur of the background for special portraits or for macro photography.
With the Canon DIGIC 5 processor, the colors stand out, the skin color tones play naturally, and the super-fast shutter allows snapshots in a fraction of a second. The night atmosphere and dark frames are quickly captured, with amazing details, thanks to a native ISO, from 100 to 12.800 (with the possibility of extending to 25.600).
For extremely sharp images and recording similar to the professional ones, the new camera uses a hybrid AF system for extremely fast and precise auto-focus while using both shooting and shooting modes, all to record with confidence everything important moment.
Every detail of the new EOS M has been designed to simplify the process of taking high quality, creative photos. Ever since the first touch of the 3 inch high-resolution Clear View LCD II touchscreen, EOS M lets you choose how many options you want to be displayed. You can select shooting modes and settings using the on-screen icons, or you can let the Scene Intelligent Auto system adjust the settings depending on the subject or the brightness conditions, to allow you to focus on the composition and choose the perfect time. to press the shutter-release button.
Users of an EOS M can be confident that the world's most comprehensive photography system, developed by Canon, is within their reach. Regardless of the detail shot from a very small distance or, on the contrary, from a great distance, any of the Canon EF lenses can be used with the EF-EOS M mount adapter, thus giving more flexibility.
Canon Speedlite Flash lets you explore new creative light-using techniques for even more attractive frames. Alternatively, for the uniqueness of your images, you can use the Creative Filters feature to apply effects like Toy Camera, White / Black, or even fish-eye type.
These can be used even before the photo, with Live View preview, to decide which filter is desired before taking the final photo.
When more than a still image is needed, with EOS M, you can easily switch to Full HD, stereo sound shooting mode for exceptional recording. Video Snapshot mode helps to avoid long and boring footage, allowing you to mount different clips directly to the camera for a result similar to professionally edited clips.
In addition to compatibility with existing Canon EF lenses, accessories and Speedlite flashes, the EOS M launches with its own range of compact accessories. The new EF-M lenses offer portability and high performance - EF-M 18-55mm f / 3.5-5.6 IS STM standard zoom and EF-M 22mm f / 2 STM pancake. Both benefit from the new Stepper Motor technology, for exceptional and quiet AF performance, but also for the precision of Canon's optical technology, while the compact design defines the ideal shape for a device that easily fits in a pocket.
In addition, the EOS M comes, in the standard package, with the new 90EX Speedlite flash. Lightweight and very compact, with a directory number (GN) of maximum 9, it can be used even with wide lenses, making it ideal for everyday use. Moreover, a wireless function ensures the smooth and cable-free use of multiple flashes at the same time, assuring advanced users that they can experiment with a wide range of light effects.
Canon EOS M - main features
• The quality of a DSLR in a compact body
• Intelligent Auto Scene
• Versatile, with interchangeable lenses
• The possibility of creating blurred backgrounds for greater impact
• Easy to use touch screen
• Atmosphere photography in dimly lit spaces
• Full-HD shooting and Video Snapshot mode