The collection of vintage uniforms of the Air France company presented in Bucharest
On 30 May 2013, Air France Romania has unveiled its collection of vintage uniforms from the 30 years to date. Great fashion designers such as Christian Dior, Cristobal Balenciaga, Nina Ricci and Christian Lacroix have contributed over time to creating a unique collection that represents the history of the company and the fashion of the 20 and 21 centuries.
The history of single-flight attendants begins in the late 1920. These were introduced to give the flight personnel extra authority. They influence in the uniforms of the medical personnel who were present on the flights of that period, but also in the uniforms of the service personnel of the private flights. Below is the evolution of Air France uniforms from the 30 years up to the present.
|1935 Air France uniforms
|At the end of the 20 years, to attract new customers, the airlines transformed their planes into luxury bars and restaurants. In order to provide a quality service and to meet the label's requirements, Air France turned to former employees of some hotels. luxury and transatlantic lines. Then the first "uniforms" appeared.
The stewards' uniforms combined the military style with that of the luxury hotels. There were two versions: the first one consisted of a white jacket with a high collar, white pants and a white hat, the second uniform consisted of blue pants and a jacket with two rows of buttons, worn over a white shirt with "wing" collar, black bow tie and blue hat.
The term '' steward '' was first used in the 1938 year introducing a new profession in the pre-war period.
|NEVER Georgette Renal
|In 1948, Air France became a national airline. With this new status came the desire to "rationalize" the code of the uniform and to establish rules on how the uniform should be worn to be "impeccable" at all times. The fashion house Georgette Renal created this new version manufactured by Thorn. The costume has not changed significantly since its inception and seemed to ignore the "revolution" in the post-war fashion industry. The major differences are in the color (the new shade becoming dark blue) and in the thinner variety of wool used.|
|1951 Georgette de Treze
|Air France abandoned the military style of the early years to move to a new era of elegance. The fashion house Georgette de Treze was chosen to modernize the uniforms to be worn by stewardesses. The new uniform reflects the spirit of the 1950s. The costume introduced a more feminine and modern cut for the stewardesses, with a tight waist, thus emphasizing the hourglass image. The suit was worn with a white round-necked poplin blouse and should always be worn closed. The badges no longer drew the horse, only the wings. It was also the first time the stewardesses had two versions for the suit - winter and summer.|
|1955 Virginia House
|In 1955, Air France added to its basic uniform a summer dress with a matching beret, the creation of which was entrusted to the Virginia Fashion House. The light blue material of this dress was worn together with a beret of the same color. The attention to the buttons, the pleated dress and the thin belt give the dress an urban air.|
|NEVER Christian Dior
Summer dress and winter costume
|With the 1960s, the image of airlines became associated with famous names in the fashion industry. There was a need for uniforms to be tailored to facilitate body movements without sacrificing elegance. The famous Christian Dior fashion house, run by Marc Bohan's artistic ideas, accepted the challenge. On board the Caravelle aircraft, passengers were able to admire the elegant light blue dress, worn with a Japanese knotted cord.
The winter suits are made of "Marceau blue" material. The suit consisted of a short jacket and Claudine collar revealing the bow shape of the white blouse. The dark blue beret was decorated with the Air France badge.
The media enthusiastically welcomed the new uniform. This event marked the beginning of the collaboration between Air France and the fashion industry.
|1969 Cristobal Balenciaga
Summer Costume / Winter Costume
|In 1969, Air France has sought to develop the quality of in-flight services and improve its brand image. The company chose fashion designer Cristobal Balenciaga to create a new model of uniforms. The summer costume was created from tergal and wool in two versions of colors, light blue and light pink.
With this uniform, for the first time Air France also introduces accessories suitable for outfits; Darchamps navy leather boots could be bought by stewardesses and worn only with the winter suit outside the aircraft.
|1978 Carven Givenchy
Carven Spring-Autumn Dress
|In the year 1978, for the first time, Air France asked the opinion of its own staff in choosing the design for the new uniform. The new uniforms were created by fashion houses such as: Gres, Carven and Ricci. The cap was considered outdated and was abandoned. The traditional colors of Air France blue and white have been intensified by the red '' Tyrolean ''.
Gerard Pipart, the artistic director of Nina Ricci, was the one who created the winter costume. This suit, made of navy blue wool, included a jacket with a lapel collar, a flared skirt fastened with a leather strap and a buckle containing the letters "AF".
Franckie Tacque's proposal for Carven brought the third color to the forefront - the new creation proposes practical pieces in blue and white or red and white. It was the first time the skirt could be worn without a jacket.
|DO NOT Louis Feraud
|Wanting to renew its uniform in 1987, Air France entrusts the design of the wardrobe to three designers: Louis Feraud, Carven and Nina Ricci. The summer dress was created by Louis Feraud. It is made of cotton and polyester and is available in blue, light yellow and pink. The dress was "invigorated" by a satin pocket, with navy blue, pink and yellow stripes. The "nurse" look of Feraud's uniform is reminiscent of the traditional role of a flight attendant.|
|The four main elements of the uniform were created for the Carven Fashion House by Franckie Tacque "leader in uniform design in Europe" according to "Harper's Bazaar France" - September 1987. The winter suit "Quatour" was made of navy crepe wool without collar and was worn with a long-sleeved white cotton blouse. The buttons were plated with silver, and on them was the symbol of the sea horse.
The spring and autumn costume '' Dauphin '' was made of thin crepe wool, the jacket had shoulder straps and was decorated with vertical ribs.
Made of light blue wool with sleeves with a white back, the "Frigate" shirt-style dress was one of the star pieces of the uniform.
|1997 Nina Ricci & CarvenSuit & summer dress||In 1997, the recreation of the uniform did not arise out of an urgent need. However, Air France did not want to leave its crew without an iconic image. Thus, the company decided not to create a new uniform from scratch, due to lack of resources and time. To mark the strengthening of the partnership with Air Inter, he opted for the "combination" of the uniforms of the two companies. The striped Air Inter shirt with white collar has thus become the star piece of this wardrobe. The two creations of the Ricci fashion house are the dress and the summer suit, existing in three colors: Nattier blue, red and navy blue. The spring and autumn costume was made by Carven. The model was made of navy blue wool and consisted of a skirt or trousers.|
|NEVER Christian Lacroix
Christian Lacroix costume
|After 17 years without major changes, Air France has chosen Christian Lacroix to refresh the company's uniforms. Christian Lacroix has created over 100 pieces that can be combined. The look is Parisian, chic and classic. The base color remained navy blue; this in combination with the blue-gray "warms up" the outfit. In some places, red also appears to give a splash of color. The stewardesses wear models inspired by the shape of sea horses to which is added a fluffy lace, typical for the elegant design. The ribbed seam that characterizes this uniform emphasizes the cut of the clothes and accessories.|
The organizers have guaranteed the authenticity of the Air France uniforms presented in Bucharest. They were brought from the patrimony of the airline. They were transported to the aircraft cabin based on special approvals and stayed approximately 24 hours on the Romanian territory. You can admire them in the photo gallery below!