Starting today, KLM launched an online contest that tests the imagination of the participants and awards them with two tickets in the new class KLM World Business Class, on an intercontinental destination.
Through this competition, KLM wants to familiarize passengers with the new concept of the KLM World Business Class cabin, whose main feature is the fully folding seat. Thanks to the new seats, KLM received 4 SkyTrax stars.
What did the KLM team do to introduce the Flat or Not contest?
He set up such a seat at Amsterdam Schiphol Airport, instead of the usual one, and filmed the passengers' reactions when the back of their seat folded completely. The first person to remain seated won two KLM World Business Class tickets.
What do you have to do to win two tickets to the KLM World Business Class?
Watch a series of videos filmed by the KLM team at Amsterdam's Schiphol Airport and guess whether or not the person in the picture will remain seated until the seat is perfectly flat. The contest is only available online at:. The competition will run until May 20, 2014, and the winner will be announced by email.