On December 21, Emma Răducanu signed an image agreement with British Airways, making the tennis player a global ambassador for the British company. At the same time, British Airways becomes the official carrier of the tennis player, Emma Răducanu.
The British airline will transport the famous Romanian tennis player to major tournaments around the world, including various events in France, Italy, the United States and many other destinations.
Emma Răducanu, a professional tennis player, said: "British Airways took so much care of my team and me at the US Open and I felt their support everywhere I flew. It is very logical for me to work with such an iconic British brand that can play an important role in my performance. I'm fascinated by aviation and we have some interesting projects planned together."
The partnership comes after the triumph at the US Open, September 2021, Emma Răducanu being the first British woman to win a Grand Slam title from 1977 until now. In addition to tennis, Emma is passionate about aviation. Based on the partnership, British Airways and Emma Răducanu will collaborate on various activations in order to inspire women and younger audiences to pursue a career in the industry.
At 19, Emma Răducanu was named sports personality of the year in Great Britain! At the same time, she ranks 19th in the WTA, a good position for an athlete her age.