The FIFA World Cup Trophy Tour by Coca-Cola debuted in London

The FIFA World Cup Trophy Tour by Coca-Cola debuted in London

For football fans, 2018 is an important year. Between 14 June - 15 July, the 2018 World Football Championship in Russia will take place. The big trophy has started the journey in the world - FIFA World Cup Trophy Tour by Coca-Cola.

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Starting with 22 January 2018, Coca-Cola invites football fans to follow the FIFA World Cup Trophy Tour caravan route via the hashtag #ReadyFor. The trophy will travel to 91 destinations from 51 countries and 6 continents. But not in Romania.

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FIFA World Cup Trophy Tour by Coca-Cola

At the London ceremony were Sir Geoff Hurst, a winner with England at 1966, Andrea Pirlo, who won the World Cup with Italy at 2006 and Victoria Lopyreva the ambassador of the Russia 2018 World Football Championship.

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For the 11th time, Coca-Cola and FIFA have come together to take the FIFA World Cup trophy to the world. But for the first time, the coveted trophy will reach Iceland, Austria and Mongolia.

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Before starting the global tournament, the FIFA World Cup Trophy Tour by Coca-Cola traveled to Russia. For 3 months, over 220 000 people from 16 destinations admired the great trophy. It traveled about 16 000 kilometers, being the largest tour of a host country.

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The trophy will be transported aboard a Boeing 737-300 (QC) G-POWC, operated by Titan Airways. The aircraft was painted in the "Coca-Cola FIFA World Cup" livery. He is 26.3 years old, passenger / cargo configuration.

Coca-Cola has a long-standing relationship with FIFA WORLD CUP, dating from 1976. In 1978, it was the first World Championship sponsored by Coca-Cola.

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