The FIFA World Cup Trophy Tour by Coca-Cola debuted in London

For football fans, 2018 is an important year. Between 14 June - 15 July, the 2018 World Football Championship in Russia will take place. The big trophy has started the journey in the world - FIFA World Cup Trophy Tour by Coca-Cola.

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Starting with 22 January 2018, Coca-Cola invites football fans to follow the FIFA World Cup Trophy Tour caravan route via the hashtag #ReadyFor. The trophy will travel to 91 destinations from 51 countries and 6 continents. But not in Romania.


FIFA World Cup Trophy Tour by Coca-Cola

At the London ceremony were Sir Geoff Hurst, a winner with England at 1966, Andrea Pirlo, who won the World Cup with Italy at 2006 and Victoria Lopyreva the ambassador of the Russia 2018 World Football Championship.


For the 11th time, Coca-Cola and FIFA have come together to take the FIFA World Cup trophy to the world. But for the first time, the coveted trophy will reach Iceland, Austria and Mongolia.


Before starting the global tournament, the FIFA World Cup Trophy Tour by Coca-Cola traveled to Russia. For 3 months, over 220 000 people from 16 destinations admired the great trophy. It traveled about 16 000 kilometers, being the largest tour of a host country.


The trophy will be transported aboard a Boeing 737-300 (QC) G-POWC, operated by Titan Airways. The aircraft was painted in the "Coca-Cola FIFA World Cup" livery. He is 26.3 years old, passenger / cargo configuration.

Coca-Cola has a long-standing relationship with FIFA WORLD CUP, dating from 1976. In 1978, it was the first World Championship sponsored by Coca-Cola.

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