Air France has launched a new commercial under the name "France is in the Air”And is a continuation of the campaign launched in March 2014. Since March 8, 2015, the clip is broadcast in France and five other countries (United States, Brazil, Japan, China and Italy). It is promoted on television channels, in cinemas, on digital media and on social networks.
"France is in the Air"
Air France - Making of film France is in the air
The video was made by BETC and directed by two young French people from "We are from LA", Clément Durou and Pierre Dupaquier. The soundtrack was provided by Glass Candy, a band composed of Johnny Jewel (instrumental) and Ida No (vocals).
I liked the boldness of the Air France. The clip is fresh, modern and presents the dynamic development of Air France. In addition to the well directed visual part, the soundtrack plays a very important role and gives me a relaxed state. Bravo!
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