KLM has a confirmed WhatsApp Business account
WhatsApp and KLM Royal Dutch Airlines have launched a unique test for a new service on WhatsApp. KLM now offers its customers around the world information on booking confirmation, check-in notifications, boarding, flight status updates and answers to questions in 10 different languages directly on WhatsApp, through the official WhatsApp Business application.
KLM is one of the first companies and the first airline in the world with an account confirmed by WhatsApp Business.
This pilot program is a first step for WhatsApp. The application has been launched in several countries already, and the service will become widely available in the coming weeks.
KLM on WhatsApp Business
"I am very proud because KLM is the first airline in the world with a WhatsApp Business account. This unique partnership with WhatsApp underlines our position as a pioneer in aviation. We want to be where our customers are and, given the 1 billion users, you have to be on WhatsApp.
Through this WhatsApp Business account, we provide our customers worldwide with a secure way to receive flight information and ask 24 / 7 questions.
This is certainly an important step in our social media strategy. " said KLM President and CEO Pieter Elbers.
Information on KLM flights, easy to find through WhatsApp
Customers can contact KLM, 24 / 7 agents directly through the WhatsApp application. The service is available to customers who book tickets or connect through KLM.com and choose the option to receive information through WhatsApp.
Message security on WhatsApp
The messages are secure, so they can only be read by the client and KLM. Customers can easily recognize verified accounts using the official WhatsApp Business application.
They will see a green badge, next to the KLM contact name in WhatsApp.
KLM and Social Media
Starting with 2009, KLM has earned its pioneering reputation in social media. KLM has over 25 million fans and followers on various social platforms.
Through these channels, KLM receives over 100.000 mentions each week, of which 15.000 are questions or remarks. They are personally responsible for more than 250 agents, who form the largest and most dedicated social media team in the world.
On WhatsApp, Facebook, Messenger, Twitter, LinkedIn, WeChat and KakaoTalk, KLM offers answers to its 24 / 7 in 9 customers in different languages: Dutch, English, German, Spanish, Portuguese, French, Chinese, Japanese and Korean.
During program hours, KLM also offers services in Italian. KLM was the first airline in the world to offer its customers the option of receiving flight documents and updates via Messenger, Twitter and WeChat.