KLM, the former national airline of the Netherlands, has started to develop more and more social media projects. I can say that it is one of the few airlines that have started to pay more attention to social networks.
The latest project is KLM Fan Calendar NEVER. Annually, KLM creates a wall calendar with the most beautiful photos from the operated destinations. This year, KLM invites all social media fans to contribute to its realization. Those interested can upload a favorite photo from a trip (on, they can promote it on all social networks - twitter, facebook, google +, and the first 12 photos, the most voted, will illustrate the 12 months of the KLM 2013 calendar. The campaign lasts until on June 29 inclusive!
For KLM fans, the calendar will also be found in the KLM online store!
And I invite you to read about social media team KLM - some are paid to stay on Facebook!