Livery special TAROM to promote Romania
While preparing the 2013 retrospective and seeing different very beautiful campaigns developed by different airlines around the world, I came up with an idea that would involve TAROM. The national carrier of Romania could help promote different destinations in this country by painting the aircraft in a special livery.
Livery special TAROM to promote Romania
The livery or color scheme represents the visual identity applied to airplanes. Each airline sets its defining elements and paints the aircraft (fuselage, wings, hinges / tail of aircraft, engines, etc.) in the desired colors. Usually, one airline uses the same color scheme for the entire fleet, but special situations arise when the planes are painted in different special livery. Usually, every airline uses a unique livery in the world.
The livery can include the following: Cheatline (when different lines are drawn horizontally on the aircraft, usually in the window area); Billboard (when the sides of the fuselage can be used to display the company name); Jelly Bean / Jelly Tail (when certain parts or elements of the fuselage are painted differently from case to case and here we have as examples: JetBlue, Frontier Airlines, Norwegian etc).
Special livery can be used for important anniversaries (eg: livery 60 years TAROM), to mark certain stages in the “life” of the airline (ex: retro livery), special logos and chromatic schemes are used to mark different partnerships (ex: Air New Zealand plane painted in livery "The Hobbit: The Desolation of Smaug"; Hello Kitty aircraft from EVA Air; "Magic Plane" livery on a Boeing 737-800 WestJet) etc. There are also cases when airlines, which are part of different alliances, paint 1-2 planes in the alliance livery (eg: Qatar Airways unveiled the first aircraft in the OneWorld livery fleet).
As well, airlines can promote different destinations, cities, etc. An example is the company Wind Rose Airlines, which has painted on various aircraft various tourist targets to promote destinations in Ukraine (thank you Caesar).
What would it be like for TAROM to paint the aircraft in special livery to promote destinations and tourist destinations in Romania?
And here my idea comes into play. What would it be like for TAROM to paint the aircraft in special livery to promote destinations and tourist destinations in Romania? In order not to diminish the brand identity, I thought that the billboard area can remain unchanged (TAROM written large on the fuselage of the planes), but different Jelly Bean / Jelly Tail elements can be applied.
The queues of the 24 aircraft could be painted with different tourist objectives specific to Romania. On the TAROM website, special web pages can be created for each tourist objective promoted, and these can be accessed with the help of QR Codes applied on airplanes. No one is going to write down a web address, but we all have smart smartphones and we can quickly access these pages by reading the QR code.
The costs would not be very high, but the impact of the campaign could be quite large. The planes would look different, and Romania would gain visibility. TAROM airplanes fly to many destinations in Europe and could attract the eyes of people from different areas. Spotlights would have an additional reason to shoot TAROM planes and the company would gain image.
This campaign could be carried out with the Ministry of Tourism. Instead of throwing money at different useless campaigns, MT could invest in a Romanian company that proudly bears the name of some tourist destinations in Romania.
What can we promote? That's what I leave you to say. We have many beautiful destinations, we have many tourist attractions that are worth visiting, we have many elements that can represent Romania.
Do you like my idea? If you want, you can complete the idea, you can make arguments for and against, you can propose other implementation ideas!