Malaysia Airlines flies with more empty aircraft
Having been involved in the biggest aviation accidents of the year, Malaysia Airlines it is going through a difficult economic situation and an acute image crisis. Several people posted photos of the interiors of Malaysia Airlines aircraft on the internet, some flights being operated almost empty.
In the spring of this year, a Boeing 777-200ER Malaysia Airlines is gone. The aircraft had 239 persons (227 passengers, including 2 children and 12 crew members) on board and the aircraft the flight is NOT between Kuala Lumpur and Beijing.
On 17 July 2014, Malaysia Airlines airline suffers a second image shock. A Boeing 777-200ER (9M-MRD) Malaysia Airlines crashed at 80 km from the city of Donetsk in Ukraine. From the first information, it appears that the aircraft was shot down from 10 000 meters, being hit by a ground-to-air missile fired by pro-Russian separatists. Aboard Boeing 777-200 Malaysia Airlines (the flight is NOT) were 298 persons: 15 crew members and 283 passengers. Balance of the two accidents: 537 of victims.
Although the situation is not clear in both cases, the passengers sanction the airline drastically. Despite the big picture damage, Malaysia Airlines continued to operate the flights according to the schedule. The daily operating costs amount to over 2 million dollars, and the losses amount to about 1.6 million dollars.
To save more from the losses, Malaysia Airlines has started offering higher commissions to ticketing agencies, has issued very good promotions on various routes and yet passengers bypass this airline. A plane ticket on the route Kuala Lumpur - Beijing reached $ 238, given that the fare to other airlines is around $ 500.
Under these conditions, how long will Malaysia Airlines last on the market? I was optimistic and thought that the situation would not be so bad for this airline. What is certain is that Malaysia Airlines has to take much more complex measures, maybe even a rebranding, an operational reorganization, a name change, etc. Even so, the shadow of the two plane crashes will remain.