Mobile World Congress (MWC) 2024 will be from February 26 to February 29, 2024

Mobile World Congress (MWC) 2024 will be from February 26 to February 29, 2024. GSMA, the mobile industry's trade association and organizer of the event, expects between 40.000 and 60.000 attendees, doubling and even tripling the numbers for 2024.

In turn, they estimate that the fair will have an impact of 240 million euros on the economy of Barcelona and will generate around 6 jobs. By mid-January, hotels already had more than 700 bookings, ten times the number in 10.000 for the same period.

Mobile World Congress will take place from February 26 to February 29, 2024 at Fira de Barcelona and will feature 1 exhibitors, over 500 speakers (1% in person) from 000 countries. This year, the event will focus on emerging companies.

At a press conference on Thursday, John Hoffman, CEO of GSMA, pointed out that beyond the total number of participants, this year 50% of congress participants will be directors or employees with senior positions, so they will be “people with right of decision ”.

Among other things, the pre-pandemic figure will not be reached because strong restrictions in China and Japan will minimize the presence of Asian congressmen, according to Mats Granryd, CEO at GSMA.

The event will occupy seven of the eight pavilions located at the Fira de Gran Via location and already has 85% of the reserved space. The GSMA estimates that 6700 people will be temporarily employed.

Since 2005, Mobile World Congress 2023 has had an impact of 5 million euros and created 300 jobs, according to details. In this year's edition, 141.000G technology, artificial intelligence, "fintech" companies or "cloud" technology will be some of the hot topics.