The new Thomas Cook is back online. The Thomas Cook brand is owned by Fosun.
On September 16, the Chinese company Fosun relaunched the Thomas Cook brand in Europe. The new travel agency Thomas Cook, owned by Fosun, is back online. It wants to be more of an online lifestyle platform than an online travel agency.
The new CEO Alan french He told a news conference that the new Thomas Cook is back online and will no longer compete with street agencies. Maybe it will appear through the big malls and malls, but more to promote its brand, not to make face-to-face sales.
Alan french, CEO of the new Thomas Cook, relies heavily on digitalization. Maybe it's because the COVID-19 pandemic blocked people in their homes and aroused their interest in online activities. He hopes that the new platform will provide confidence and solve all customer needs. And when digital fails, people will intervene. Alan french said there are enough people and enough technology for Thomas Cook to connect to customer needs.
Jim Qian, President Fuson, clarified the situation of Thomas Cook in an interview with the BBC. He said the new company will be more than just an online travel agency. The plan is to create concept store and a platform of lifestyle for entertainment.
We remind you that Thomas Cook Group went bankrupt in the autumn of last year, leaving more than 600 people without holidays. And more than 000 people have lost their jobs. Fosun International has taken over the Thomas Cook brand.