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Attractive Romania, the most complex multimedia platform for promoting cultural tourism

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From today, May 15, Romanian and foreign tourists can discover new travel destinations in our country, with the help of the most complex local multimedia platform of this type, Attractive Romania. Romania's cultural tourism program includes 12 thematic routes that cross the entire country, with 275 objectives to visit, presented in the dedicated multimedia platform and which, until 2026, will be signaled including through specific road infrastructure.

The Attractive Romania program, with a value of 36.356.328,86 lei, is part of Component 11 – Tourism and Culture, Investment 1 – Promotion of the 12 tourist/cultural routes, Milestone 332 of the National Recovery and Resilience Plan (PNRR). The program, coordinated by the Ministry of Investments and European Projects, has 211 direct beneficiaries (the custodians of the cultural objectives to be visited), and the main beneficiaries of the program are from today Romanian and foreign tourists.

Thematic routes and hundreds of sights to visit

Castles, fortresses or mansions, villages with traditional architecture, fortified or wooden churches, monasteries included in the UNESCO heritage, the Danube limes and that of the Dacia province which are part of the most complex and longest border section of the Roman Empire on the territory of Europe continental, along with the cultural landscape of the Danube Delta or the local gastronomy - are only part of the themes on which Romania's first cultural tourism itineraries were developed. These are:

  • The route of the castles (Alba, Arad, Bistrita-Năsăud, Brașov, Cluj, Covasna, Dâmbovița, Harghita, Hunedoara, Iasi, Mureș, Sălaj, Sibiu, Timiș counties);
  • The route of the curias from Transylvania (Bihor, Cluj, Covasna, Harghita, Sălaj, Satu Mare counties);
  • Route of the hills (Argeș, Dolj, Gorj, Mehedinți, Olt, Vâlcea counties);
  • The route of traditional Romanian gastronomy (Alba, Argeș, Bihor, Bistrita-Năsăud, Botoșani, Brașov, Buzău, Cluj, Constanța, Covasna, Giurgiu, Harghita, Hunedoara, Maramureș, Mureș, Neamț, Prahova, Sălaj, Sibiu, Suceava, Timiș, Tulcea, Vrancea);
  • Route of fortified churches (Alba, Bistrița-Năsăud, Brașov, Harghita, Sibiu counties);
  • The route of the wooden churches (Alba, Argeș, Bacău, Bihor, Bistrita-Năsăud, Botoșani, Cluj, Gorj, Hunedoara, Iași, Maramureș, Mehedinți, Neamț, Suceava, Timiș, Vâlcea, Vrancea counties);
  • The route of the monasteries in the Moldova area (Botoșani, Iași, Neamț, Suceava, Vaslui counties);
  • Saint Ladislaus route on Romanian territory (Alba, Bihor, Covasna, Harghita, Maramureș, Mureș, Satu Mare, Sibiu counties);
  • Route of the Roman castries (Alba, Bistrița-Năsăud, Buzău, Caraș-Severin, Cluj, Dolj, Harghita, Hunedoara, Mehedinți, Mureș, Olt, Prahova, Vâlcea counties)
  • The route of the fortresses (Alba, Bacău, Bihor, Bistrița-Năsăud, Brașov, Caraș-Severin, Cluj, Contanța, Covasna, Harghita, Mehedinți, Mureș, Hunedoara, Sălaj counties);
  • Restoring the cultural landscape of the Danube Delta in order to increase the attractiveness of the area - 8 promoted objectives (Tulcea county);
  • Route of villages with traditional architecture (Alba, Argeș, Brașov, Cluj, Covasna, Harghita, Hunedoara, Maramureș, Mureș, Prahova, Sălaj, Sibiu, Suceava, Timiș, Tulcea, Vrancea counties).

Multimedia platform – website and mobile travel application, Attractive Romania

Through the Romania Attractiva multimedia platform, the information reaches the user online through the website www.romania-attractiva.ro and through the travel mobile application, available free of charge for both iOS and Android smartphones (can be downloaded from here: https://romaniaatractiva.app.link/download).

For the program, a digital library was developed for the first time, available in several languages ​​of international circulation, in which the history of each cultural objective is presented.

Unique in its comprehensive typology of video content, photos, virtual tours, 3D reconstructions, animations, audio guides, presentation texts, user reviews, the platform aims to provide information about the themes of existing routes and the objectives included in these routes. Thus, it brings the future tourist as close as possible to the experiences he can discover offline and helps him in choosing travel destinations.

275 tourist attractions

The 275 tourist attractions are introduced in the platform, and their presentation materials have been translated into English, French, Romanian and some of them into German and Hungarian. Cumulatively, more than 5.800 materials were produced, to which are added 98 revitalization plans that will help some objectives to attract public interest and find sources of self-financing.

The Romania Attractiva platform allows and encourages the addition of new information, either related to other tourist attractions on the routes, or related to thematic events that are organized in the country and which can now be accessed centrally by lovers of cultural and historical tourism.

The travel mobile app, available for free for iOS and Android, makes accessing this content easier. Access can be done anonymously or with a user account that allows you to customize the content according to your preferences and post reviews of the objectives. Through the geolocation system, the user is also shown the objectives in the vicinity. The mobile app can be used offline and the saved content can be viewed even when the phone has no signal.

Both the development and maintenance of the application are carried out by Eventya, a company part of the Terra Building Association – Eventya, the winning consortium of the tender related to the implementation of the project. Eventya has created many more cultural and travel applications from Romania, among the most successful are Brașov Tourism App, Sibiu City App, Discover Dolj, Visit Harghita, Visit Covasna, Galați City App, Visit Maramureș, Salina Turda App, but also applications for cultural institutions, such as FITS App, the International Festival application of Theatre, the ASTRA App Museum, the Gong Theater or the Sibiu Philharmonic App. For Attractive Romania, the company will also offer after the completion of the program (June 2026) another 5 years of constant maintenance and support for the application and website.

55.000 square kilometer road infrastructure to signal the objectives

The initial mapping and development of content related to the 275 tourist attractions, carried out in the period 2023-2024 and integrated into the multimedia platform, will be completed, in the next stage of the program, by the location of the road infrastructure for signaling each objective located on the 12 cultural tourist routes.

From the start of the project until now, the first mapping report of the cultural touristic objectives, at the national level, has been produced. The in situ localization and measurements necessary for the on-site signage of the objectives in Attractive Romania were carried out. They are located on an area of ​​approximately 55.000 km2 of which 4.950 km2 they will have a very intense signaling rate.

More precisely, a lens will cover about 200 km2 signal, respectively every 18 km2 there will be an average of 20 signaling points. The estimated requirement is 5.759 hours for the location of over 8.000 infrastructure elements. The means of signaling will comply with the standards applicable to road signaling (galvanized steel or aluminum sheet 1 mm thick, treated against corrosion, painted in an electrostatic field, with application of class 3 reflective film), and the guarantee given to the means of signaling will be at least 7 years .

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