SAMSUNG has announced the new generation of Galaxy S23 phones

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Samsung unveils the new Galaxy S23 series of phones. This includes the Galaxy S23 Ultra, Galaxy S23+ and Galaxy S23 models. The epic camera on the new Galaxy series gives users more freedom to explore their creativity, the chance to make truly cinematic videos, even at night, with the help of artificial intelligence.

The Snapdragon 8 Gen 2 mobile platform for Galaxy delivers a premium experience that includes both artificial intelligence elements and excellent mobile gaming features, now supported by the world's fastest mobile graphics.

SAMSUNG Galaxy S23 Ultra, Galaxy S23+ and Galaxy S23

On the Galaxy S23 Ultra, the built-in S Pen that many Galaxy users already know and love will offer even more possibilities for productivity, note-taking, hobbies and more. All the innovations included on the Galaxy S23 series are housed in a revolutionary design that demonstrates Samsung's commitment to sustainability – the new phones also include more components made from recycled materials than any other Samsung Galaxy smartphone to date.

The camera with even more megapixels and expanded creative options, day and night

The Galaxy S23 Ultra gives any photographer, whether amateur or professional, the chance to create exceptional content. That's because the phone features the most advanced camera system ever seen on a Galaxy – a system that adapts to almost any lighting conditions and is specially designed to render sensational detail.

Samsung Galaxy S23 camera

Enhanced Nightography capabilities transform the way the Galaxy S series optimizes photos and videos in a wide range of ambient conditions. Whether it's capturing favorite moments at the concert, a selfie taken with friends at the theater or a group photo with relatives at dinner – now users can get even sharper images and videos.

Visual noise that typically plagues low-light photos is corrected by a new AI-powered Image Signal Processing (ISP) algorithm that enhances object detail and color tone.

Samsung's Galaxy S23 Ultra has a new 200MP Adaptive Pixel sensor

For the first time on a Samsung smartphone, the Galaxy S23 Ultra features a new 200MP Adaptive Pixel sensor that captures epic moments with incredible precision. It uses pixel binning to support multiple levels of high-resolution processing simultaneously. Selfie cameras are more important than ever to the way we communicate today, so the Galaxy S23 series introduces fast autofocus and the first Super HDR front camera, moving from 30fps to 60fps for noticeably improved images and videos.

For users who want more creative control and customization options, the Galaxy S series offers a whole suite of tools that manage to transform the photography experience into a unique one. The Expert RAW app, available exclusively on Samsung Galaxy, lets you capture and edit DSLR-style images in RAW and JPEG format—no additional equipment required.

Users can test features like Multiple Exposures Photo Art or capture a clear image of the Milky Way with Astrophoto settings, available by downloading Expert RAW features that can now be accessed directly from the Samsung Camera app. In addition, the new zoom capabilities of the Camera Controller app on the Galaxy Watch5 series allow users to take perfectly framed photos right from their wrist.

Other room improvements have also been made, including:

  • In low light or blurry conditions, videos are stable thanks to dual optical image stabilizer (OIS) in all directions available on the Galaxy S23 Ultra.
  • Cinematic videos thanks to enhanced 8K shooting at 30 frames per second with a wider angle.
  • Advanced object-based AI analyzes every detail in the frame, even tiny facial features like hair or eyes, to more closely reflect a person's dynamic characteristics.
  • For an even better video experience, the new 360 audio recording feature on Galaxy Buds2 Pro generates multidimensional sound.

On the Galaxy S23+ and Galaxy S23, the iconic Samsung Galaxy camera has an improved look. The camera housing has been removed, marking a new era of Galaxy design, making the entire series really stand out.

Premium performance makes way for the future of mobile gaming

For creators and gamers alike, the desire to push the limits and turn the impossible into the possible needs the support of technology to match. Samsung together with Qualcomm have optimized the Galaxy experience with the Snapdragon® 8 Gen 2 mobile platform for Galaxy, the most powerful and efficient platform to date in a Samsung Galaxy smartphone, but also the fastest Snapdragon processor available to date. Additionally, the Galaxy S5.000 Ultra's 23mAh battery supports a more powerful camera than the Galaxy S22 Ultra without increasing the product's dimensions.

The new CPU architecture increases the processing abilities of the Galaxy S23 series by approximately 30% compared to the Galaxy S22 series. Capturing stunning low-light photos requires trillions of calculations per second. Thus, Samsung Galaxy's highly efficient NPU architecture has been optimized by 49% to balance performance and power, while using an AI algorithm to help users take epic photos and videos. One of the most significant improvements of the Galaxy S23 series is the optimized GPU, which is about 41% faster than the Galaxy 22 series.

The Samsung Galaxy S23 Ultra was created in anticipation of a future where gamers can enjoy digital realism at the highest level.

Users will experience noticeably more realistic renderings of in-game scenes thanks to technology that simulates and tracks every ray of light. In addition, Samsung Galaxy's vapor cooling chamber, now larger and present on every model in the Galaxy S23 series, will ensure that the gaming experience is not slowed down even during a gaming marathon. 

All this power feeds the 6,8-inch display of the Galaxy S23 Ultra, which has a reduced curvature to create a larger and flatter surface, thus providing the best visual experience on a Samsung Galaxy smartphone. The unique Enhanced Comfort feature on Samsung Galaxy allows users to adjust color tones and contrast levels, reducing eye strain. Vision Booster now adjusts to three brightness levels instead of two to combat brightness and glare in daylight.

Created with care for the planet in mind

The Galaxy S23 series raises the bar for premium technology that can enrich people's lives and contribute to a healthier planet. Starting with the Galaxy S22 series, Samsung Galaxy is increasing the amount of recycled materials used in the manufacturing process, from six internal components in the Galaxy S22 Ultra to 12 internal and external components in the Galaxy S23 Ultra. The Galaxy S23 series used a wider variety of recycled materials than any other Galaxy smartphone, including pre-consumer recycled aluminum and glass, and post-consumer recycled plastics from discarded fishing nets, PET bottles and water barrels.

The new S series is the first to come with Corning Gorilla Glass Victus 2

The new S series is the first to come with Corning Gorilla Glass Victus 2, which gives it durability for long-term use and has an average of 22% recycled content. In addition, each Galaxy S23 smartphone comes packaged in a box made from 100% recycled paper.

With the Galaxy S23 series, Samsung Galaxy goes even further to minimize the negative impact on the environment without compromising the quality and aesthetics of the series. The Galaxy S23 series is UL ECOLOGO certified, which guarantees that the products have a low impact on the environment.

For users looking to extend the life of their device, the premium experience of the Galaxy S23 series will be supported over the years with four generations of operating system updates and five years of security updates. In addition, users can benefit from a variety of programs such as Samsung Care+, an assistance service for accidental damage, repairs and more.

Easy-to-manage security and privacy settings for uncompromising transparency

Secure and private experiences are the foundation of the Galaxy S23 series. Every smartphone comes with the protection provided by Samsung Knox, a service that has received the most government certifications in the industry, more than any other device, platform or solution available on the market. The security and privacy dashboard on Samsung Galaxy gives users full visibility into who has access to their data and how it is being used. At a glance, users can easily see if their personal data is at risk and receive prompts to change settings for a more secure experience. Users can also decide which apps and programs have access to their data and how it can be used.

For an added layer of security, Knox Vault, which was first introduced on the Galaxy S21 series, protects the highly private information on the Galaxy S23 series by isolating it from the rest of the device, including the operating system, thus giving a additional protection against vulnerabilities.

More freedom and flexibility for a connected lifestyle

Underpinning the premium experience of the Galaxy S series is the uncompromising innovation of the Samsung Galaxy Ultra. But the power and creative capabilities of the Samsung Galaxy Ultra don't stop at smartphones. With the Galaxy Tab S8 Ultra, users can now enjoy the benefits of the Samsung Galaxy ecosystem.

For every model in the Galaxy S series, there are extra benefits in terms of connectivity. Samsung Multi Control, which connects mouse and keyboard functionality between a Samsung Galaxy PC and tablet, can now also be soloed for the Galaxy S23 Ultra, Galaxy S23+ and Galaxy S23 for maximum flexibility between devices. In addition, the improved usability of text makes it easy to copy and paste text easily and quickly from one device to another to take over an activity on another device (for copying URLs, for example). On the Galaxy S23 Ultra, Google Meet paired with Samsung Notes and the built-in S Pen now make video calls even more collaborative. Thanks to Google Meet, participants can simultaneously edit a document from each of their Android devices, instead of viewing a single shared screen.


The Galaxy S23 series is available for pre-order starting February 1 on, carriers and retailers, online and in stores. When pre-ordering any model in the Galaxy S23 series between February 1-16, users receive doubled storage capacity, a 500 lei e-voucher and the equivalent value of the current phone, if they bring it to exchange. In addition, I can receive the new device before February 10th. For details related to the offer, go to

  • Mobile phone Samsung Galaxy S23 Ultra, Dual SIM, 512GB, 12GB RAM, 5G – 6.449,99 Law
  • Mobile phone Samsung Galaxy S23 Ultra, Dual SIM, 12GB RAM, 1TB, 5G – 7.899,99 Law
  • Mobile phone Samsung Galaxy S23 Plus, Dual SIM, 8GB RAM, 512GB, 5G – 5.449,99 Law
  • Mobile phone Samsung Galaxy S23, Dual SIM, 8GB RAM, 256GB, 5G – 4.199,99 Law

All models come in four matte shades inspired by nature: Phantom Black, Cream, Green and Lavender.

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