TAM covered an Airbus A320 with 10 000 of photos received from passengers

TAM covered an Airbus A320 with 10 000 of photos received from passengers (video)

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More and more airlines are engaging social media communities in their marketing "games" and that is what I enjoy. To celebrate 20 years of "TAM Fidelidade" (loyalty program), the Brazilian air carrier involved fans on facebook and asked them to take pictures with their faces to make a beautiful anniversary livery.

TAM received over 25 000 photos, but used 10 000 to cover an Airbus A320 (PR-TYH). The action was carried out in collaboration with the Wundermann Agency. The images were fixed on the fuselage at São Paulo-Congonhas airport, in the presence of marketing and maintenance teams. On December 10, the aircraft covered with 10 000 portraits operated the first flight on the São Paulo - Curitiba route.

Because they received so many photos, TAM will prepare a collage that they will implement on a new aircraft at the beginning of 2014.

(photo: aviacaomundial23.blogspot.ro)

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