TAM covered an Airbus A320 with 10 000 of photos received from passengers (video)

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More and more airlines are involving social media communities in their marketing "games" and I'm happy about that. To celebrate 20 years of "TAM Fidelidade" (loyalty program), the Brazilian airline involved fans on Facebook and asked them for photos with their faces to make a beautiful anniversary livery.

TAM received over 25 photos, but used 000 to cover an Airbus A10 (PR-TYH). The action was carried out in collaboration with the Wundermann agency. The fixing of the images on the fuselage was carried out at the São Paulo-Congonhas airport, in the presence of the marketing and maintenance teams. On December 000, the aircraft covered with 320 portraits operated the first flight on the route São Paulo - Curitiba.

Because they received so many photos, TAM will prepare a collage that they will implement on a new aircraft at the beginning of 2014.

(photo: aviacaomundial23.blogspot.ro)

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