TAROM cancels flights to Stuttgart from Sibiu and Timisoara
As I have already told you on other occasions, TAROM is playing black with the routes. It would not be a problem, considering that most airlines adjust their flight schedules according to the time of year, only that TAROM does this with new routes just launched or not launched.
Last days, I announced that TAROM has suspended reservations on the Bucharest - Baku route. It was due to open on 3 April 2019. Unfortunately for those interested, the route is no longer in the TAROM reservation system.
But they don't stop here. Today, Octavian Barbur found that several routes have disappeared from the system. We talk about the routes here:
- Sibiu - Stuttgart (from 22 February)
- Sibiu - Munich (from March 11th)
- Timișoara - Stuttgart (from 22 February)
- Timisoara - Chisinau
These routes were launched in 2018, some after several delays, others on the set date.
Where is the TAROM strategy?
Now, looking at the evolution of airlines in Europe, I noticed that routes are launched based on well-defined strategies. And usually a long time in advance to be promoted, to form a minimum start-up market, etc.
And also from the experiences of European airlines, I noticed that they do not venture into launching routes on the idea: "it can go". Behind each route there is a market study, discussions are held with the authorities to identify the potential client, etc. We work closely with the tourism partners. Not to mention the push made in the marketing campaign. And the plan is to fly at least one season (summer or winter).
Or at TAROM I do not see this strategy, I do not see a coherent marketing campaign for a new destination, I do not see continuity. And then, of course, others are guilty of TAROM failures.
In conclusion, I can say that all the momentum in 2018 was lost on the road and all the effervescence of last year is gone. I still hope to see a coherent, consistent and effective recovery program for TAROM.