Turkish Airlines, the best European airline in 2012, has appointed a new global ambassador. At a ceremony held at Camp Nou, Barcelona-Spain, Leo Messi was appointed Turkish Airlines Ambassador.
The star of the FC Barcelona football team joins the other two ambassadors in the sports world: Los Angeles Lakers basketball coach Kobe Bryant (2011 ambassador) and professional tennis player Caroline Wozniacki (2010 ambassador). In September 2012, Leo Messi and Kobe Bryant played in a commercial for Turkish Airlines. The two athletes dueled, through different methods, to gain the attention of a boy. In the end, all the ice cream from Turkish Airlines won.
The commercial was filmed at Istanbul's Ataturk Airport and will be broadcast worldwide. I consider it the advertisement through which Kobe Bryant hands over the baton to the new ambassador - Leo Messi.
I think Turkish Airlines has taken an important step in choosing the new ambassador. Leo Messi is one of the best athletes in the world, he has many fans, he has been named the best footballer in recent years. I can say that the Turkish airline operator will grow in popularity globally.