Wizz Air's arrogance, clumsiness or ambition toward traditional airlines?
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These days I received a different press release from Wizz Air. Normally, newsletters arrive about commercial offers, operational news, some financial information. But this time it's a different kind of press release, which made me read it several times to understand what the author meant.
The title is as follows: THE OLD TIME OF TRAVELERS IS OLD. WIZZ AIR LAUNCHES AN APPEAL TO TRADITIONAL CARRIERS TO DISCONTINUE OPERATING WITH FREE PLACES IN BUSINESS CLASS
Wizz air wants to ban business class
The title intrigued me. "How much on Wizz Air is asking for something from traditional companies, which are positioned in the full-service area and have been flying for decades?".
And I read the press release. I notice that, more recently, the battle of the airlines is given in CO2 emissions, pollution, operational efficiency. Ready, is it ending the battle of prices and services? But I leave you to read the full press release.
Wizz Air press release about banning business class
Wizz Air, the airline with the smallest environmental footprint in Europe and the largest low-cost airline in Central and Eastern Europe, is calling on classic airlines to stop operating with free seats in business class on flights shorter than five. hours.
The business class should intersect on any short flight. Business class passengers account for a double impact on the environment from the emissions perspective, compared to a passenger from the economy, and the industry is guilty of maintaining an outdated and inefficient system. The rethinking of the system had to take place long ago. Wizz Air requires airlines to prohibit business class travel for any flight shorter than five hours. The time of old style travel has passed, as has the business class.
Fleet with a smaller footprint
Wizz Air is currently operating with the lowest level of CO emissions2/ passenger from all competing airlines - 56,8g / passenger / km in October 2019. The ultra low cost business model WIZZ is based on an increased load rating (95% in the first half of 2020) and an optimized cabin configuration, to make air transport sustainable and to reduce CO emissions as much as possible.2/passenger. Wizz Air is engaged to further reduce emissions by 30% for each passenger over the next 10 years and call on other companies to do the same. It is an industry problem that needs industry-level solutions. Market air be be overall more aggressive in terms of goals to really make a difference.
Wizz Air is committed to developing its fleet with The latest generation models from the Airbus family and has one 268 firm order of the most efficient single-aisle aircraft in the world. Unmatched efficiency in terms of consumption and excellent aerodynamics of the newest WIZZ aircraft, the many operational efficiency initiatives implemented lightweight materials used in the cabin and a configuration of the avoiding route network flights with connection the useless really do sustainable our operations. The company's current fleet has one average age 4,5 years, being practically one of the youngest aircraft fleets in the world. As a result, we are the company with the smallest environmental / passenger / kilometer footprint in Europe.
Wizz Air recently released a video calling for action, and it can be watched here youtu.be/x3cKWn-JHMk
József Váradi, CEO Wizz Air Holding, stated: “Wizz Air is dedicated to sustainable aviation and we are calling on traditional companies to carry out their business in a responsible manner and to cease operating with vacant seats on short flights. The industry as a whole must be more aggressive and prohibit the business class on short flights. At the same time, we send a message to passengers to make informed choices when booking a flight. The old-fashioned travel time has reached, as has the business class."
How much do you have to have to demand with such arrogance the cancellation of the business class on flights shorter than 5 hours? Okay, I agree that passengers wouldn't need too many services on short flights. That plane flight is not about food and drink.
But I also do not agree with the termination of the business class. Are we concerned about pollution? Why doesn't Wizz Air say that the price paid by passengers in the business segment covers high pollution? There are passengers who want to enjoy comfort, much more space, privacy. At Wizz Air you just sit with your knees in your mouth.
Let's go back to the battle of prices and services
After reading and re-reading the press release, he thinks Wizz Air has a misplaced approach. First of all, the low-cost airline Wizz Air does not have the skills to get involved in the management of other businesses. Ok, I understand the idea with pollution and CO2, but so do cars and pollution. Shall we ban them?
As for traditional companies, many of them have other strategies to combat pollution. For example, KLM and Lufthansa encourage train travel on short routes.
And, by the way of Wizz Air, I think you should worry about your own flights and not let passengers get lost in airports. Let's go back to the battle of prices and services.