B-Travel Tourist Fair will take place in Barcelona on June 11-13"With an edition that aims to contribute to the reactivation of the Spanish tourism sector, an industry particularly affected by the effects of the pandemic and fundamental to the economy", according to Fira de Barcelona.
"The event represents the resumption of the Fira de Barcelona activity and will bring together a large sample of the best local, regional, national and international destinations. The presentations will take place near the 8th Palace of the Montjuïc fair ". In any case, the show will have a format "Adapted to the current situation and with all security measures included".
In addition, the 2021 edition of B-Travel "It will promote proximity and sustainable tourism, without neglecting to promote more distant and safer destinations for an audience, such as Catalonia, which is the largest market for travelers in southern Europe."
The chairman of the organizing committee, Martí Sarrate, emphasized "The importance of organizing this event in the current circumstances to meet the need of the tourism sector to have a commercial and information platform such as B-Travel". At the same time, he stressed the role of the show as "An essential catalyst for promoting the work of all the agents that make up national tourism".
Barcelona will organize the B-Travel tourist fair between June 11-13.
In turn, the Director of Fira de Barcelona - Marta Serra, explained that: "The organization has worked closely with all representatives of the sector, from companies to travel agencies to national and international promotion organizations, to design an event that will be useful for their interests and attractiveness to the visitor, with more desire than ever to travel again. ”
Among the already confirmed exhibitors of B-Travel, will be present Renfe, Catalan Tourism Agency, Andalusia, Aragon, Asturias, Castilla y León, Balearic Islands, Canary Islands, Extremadura, Murcia-Costa Cálida Region and the Valencian Community, among others, through through their tourism promotion agencies. This event will also be attended by countries such as Indonesia and Morocco, as well as the Croatian city of Zagreb, among other international exhibitors.
In order to guarantee the safety of operators, exhibitors and visitors, in B-Travel 2021 the prevention and safety protocol against Covid-19 that Fira de Barcelona has developed, with the advice of the Hospital Clínic de Barcelona, will be applied. The institution of the fair also received the Safe Travels international seal awarded by the World Travel and Tourism Council (WTTC).
B-Travel will thus become the first event that Fira de Barcelona will organize this year.
B-Travel will thus become the first event that Fira de Barcelona will organize this year, "At a time when the institution is resuming its activity to be an economic and social engine that contributes to post-pandemic recovery".
In addition to this event, ISE - the largest event in the audiovisual sector in Europe - is planned to take place. The event will take place from 1 to 2 July, with a hybrid format adapted to the current context. They will also take place at the end of June MWC Barcelona and 4YFN. In July, the eShow e-commerce fair, the congress on SDGs, BForplanet and Automobile Barcelona, among others, will take place.
After the summer, Fira will gradually recover its normal activity with shows such as Seafood, Expoquimia, IoT Solutions World Congress, Boat Show, Caravaning or Smart City World Congress.