Join UP! enters the Romanian market and announces the first tourist packages to destinations in Egypt, Turkey, the United Arab Emirates and Spain

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Join UP! Romania is the new tour-operating agency entering the local market. Sales will begin in mid-autumn, with the first operations scheduled for the summer season of 2023. The agency will operate its own flights with departures from Bucharest, Cluj-Napoca, Timișoara and Iași.


The new tour operator is among the companies that are part of the Join UP! brand. Since its launch in Ukraine, it is actively developing in other countries. Entities under the brand Join UP! distribute tourist packages through a 10.000 travel agencies in all the markets in which it operates, reaching an annual turnover of 400 million dollars, in 2021.

In Ukraine and Moldova, tour operators hold market shares of 40% and 45%, respectively. In the Baltic states, where operations only started this year, business has already reached 19% among operations to Turkey.

Currently, Join UP! Romania is in the process of finalizing the negotiations for fish 160 exclusive contracts with popular hotels and hotel chains, offering over 1600 hotels for booking.

"Entering the Romanian market is an important step for the continuation of our global expansion. We are excited about the opportunities offered by the tourism market in Romania and we want to present our proposals to the local professional community and to all the inhabitants of the country", he says Oleksandr Alba, co-founder of Join UP! and SkyUp Airlines.  

"For more than 12 years, we have been successfully offering opportunities to travel. Currently, we are present on the markets of Ukraine, Moldova, Kazakhstan, Estonia, Latvia and Lithuania, and soon we will open offices in other European countries. Our portfolio includes a wide range of operations, both options accessible to any budget and some exclusive ones. All these years we organized fish holidays 5,5 million tourists, satisfying the most diverse expectations", added Oleksandr Alba.

Focusing on distribution through travel agencies, the company has created an efficient system for developing and supporting partner agencies. These are, first of all, special conditions for commissions and bonuses, a training and curation system, as well as support in the promotion of travel packages.

The first tourist packages Join UP! in Romania

In Romania, the offer Join UP! will first focus on fall-winter destinations:

  • Hurghada and Sharm El Sheikh, Egypt
  • Antalya, Turkey
  • Dubai, United Arab Emirates
  • Tenerife, Spania

All these destinations historically form the core of the tour operator's portfolio, with special offers from major hotel chains and a fascinating program for tourists. Later, the company will introduce other destinations in the Romanian offer.

Most destinations will be operated by SkyUp Airlines, which is the tour operator's strategic partner. SkyUp Airlines has 12 Boeing 737 aircraft with an average age of 14 years. Flights for Join UP! to Dubai (UAE) will be operated by FlyDubai.

It should be noted that the CEO Join UP! Romania is Marius Surdu, a character with extensive experience in tourism, working at DERTOUR Romania, Fibula or TUI Travel Center Romania! In 2023, Join UP! plans to enter the markets of Poland, Czech Republic, Hungary and Slovakia as well!

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