Superzoom from Sony

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Whether you are going on a city break in Europe, embarking on an adventure in Asia, or are planning to explore your hometown, Sony is offering you the new range of superzoom cameras for this year's travels: HX50, HX300 and WX300.

Sony Cyber-shot HX50

If you want to discover a double decker city, this summer the Sony Cyber-shot HX50, the smallest and lightest 30x optical zoom digital camera, is the companion you should not miss from your travel bag. Don't miss any details of Buckingham Palace and catch the whole Piccadilly Circus ride, thanks to the 30x zoom. Get off the set route and get lost on the alleys of Hyde Park to relive the history of the place.

HX50 (Large)

Weighing only 272 grams, the new Sony HX50 camera comes equipped with an Exmor R CMOS sensor from 20,4MP and Optical SteadyShot image stabilization technology, which guarantees sharpness of images captured even when using 30x zoom. The BIONZ processor allows you to take low-resolution, high-resolution, still-low-light images, even in poor lighting conditions.

• Exmor R CMOS BSI 20.4MPx sensor
• BIONZ image processor
• 30x optical zoom (24-720mm equivalent)
• Xtra Fine 3.0 inch 921000 LCD screen
• Full HD 1080 / 60p filming - AVCHD encoding
• Built-in Wi-Fi
• SteadyShot optical image stabilization
• 10 fps burst at maximum resolution
• Multi-Interface patina

Compatibility with the TRILUMINOS Color technology allows the playback of pictures in bright colors on BRAVIA TRILUMINOS Display TVs.

Buy Sony Cyber-shot HX50 at the price 1.899 lei (promotion: 8GB SD card and gift bag).

Sony Cyber-shot HX300

Adventurers eager to capture unconventional experiences or unique landscapes in their photographs find Sony Cyber-shot HX300 a reliable companion for experimental expeditions. With the look and maneuverability of a DSLR, the new Cyber-shot HX300 offers the comfort of a lightweight ride, without the hassle and burden of extra lenses, whether you're planning an expedition to the Danube Delta, where you want to capture the pelvic flutter or you want to photograph the migration gnu antelopes in eastern Africa.

HX300 (Large)

With an 50x optical zoom - among the largest at a compact - the Carl Zeiss Vario-Sonnar T * lens covers a wide range of photography possibilities, from vacations and safari to outdoor sports and concerts. For such adventures you must not miss the boots, the tripod, a flash and a notebook, I advise the finalists of the Sony World Photography Awards 2013 competition.

• Exmor R ™ CMOS sensor from 20,4 Mpx
• 50x optical zoom
* Digital Zoom 100x
• 7,5 cm (3,0 inch) LCD screen
• Full HD shooting
• Intelligent automatic mode
• Full manual control

For the first time for a Cyber-shot, the HX300 comes with the new SteadyShot optical stabilizer enhanced for sharper images even at high zoom. The position of a second group of lens elements is changed to correct the shaking of the hands, making framing twice as easy.

Buy Sony Cyber-shot HX300 at the price 2.299 lei (promotion: 8GB SD card and USB gift stick)

Sony Cyber-shot WX300

When you travel frequently, either for business purposes or just for fun, you want your friends to be always up to date with your adventures. With its sleek design, the Cyber-shot WX300 is the smallest and lightest digital camera in the world that comes with an optical zoom of 20x.


The camera is capable of taking 500 images from a single upload. With smartphone connectivity, which you can use as a trigger, it is very easy to photograph yourself with the group that accompanies you or when you have dinner alone on the terrace of the most famous skybar in Tokyo.

• Sensor: CMOS Exmor R
• Display: LCD: 7.5 cm / 3 ″ (TFT 460.800 dots)
• Burst capacity: 10 fps
• Video recording: yes
• Sensitivity: ISO 80-12800
• Memory: Memory Stick Duo, Memory Stick PRO Duo

Sony's premium G lens allows you to capture landscapes, portraits or macro photos in a very simple way. The SteadyShot Optical Stabilizer eliminates the shaking effect of your hands to get clear photos and is twice as effective at high zoom than the previous generation Cyber-shot HX20V with 20x zoom. Image stabilization is also enhanced by the Active Mode feature, which ensures video quality.

Buy Sony Cyber-shot WX300 at the price 1.499 lei (promotion: 8GB SD card and gift bag).

I had the opportunity to quickly button two of the three cameras presented above. They are lightweight, practical, except for the HX300, the other two are very compact. But I was not impressed by the quality of the photos taken with superzoom. I admit it was all on the run. In the near future, I hope to button more and test them under different conditions. Maybe this is how I will have the opportunity to analyze further the photos taken with superzoom.

And I end this story with a question: Do we need or not to travel superzoom and when?

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