The exhibition "Air France, France is in the air" in Bucharest
In April 2014, Air France has launched a new image campaign as part of the Transform 2015 program, called “Air France, France is in the air„. This new Air France signature comes as a change 15 years after the launch of the slogan "Air France - Making the sky the best place on earth".
The campaign, created by BETC Paris advertising agency, includes 6 visuals illustrating the services offered by Air France: the comfort of the aircraft A380, the new La Premiere class, the new Business, gastronomy, developed network and SkyPriority (priority services offered over 1000 by airports around the world). In addition, other 12 visuals are used to represent the main destinations served by the French company (Paris, New York, Brazil, Japan, China, Africa, Italy, etc.).
Some of these visuals could be admired yesterday at an event organized in Bucharest. The visuals are an expression of the modern style combined with the history of the company and convey messages specially created to resonate with the French style. The new advertising campaign aims to illustrate the global spirit of the campaign, the values of France, recognized worldwide, through its slogan, designed in English.