Untold 2022 brought revenues of over 50 million EURO to the local budget of Cluj
Untold 2022 has ended, one of the largest editions of the famous electronic music festival that takes place every year in Cluj. It was four days and four nights of good music brought to the Untold festival stage by 200 world-renowned DJs. David Guetta, Steve Aoki, G-Eazy and Kaygo gathered electronic music lovers in front of the Cluj stages. The biggest festival in Romania brought together, this year, people from 102 countries. It is estimated that over 100 people attended each day.
Edy Chereji, UNTOLD organizer, declared for Digi24: "Every year they come from all over the world. We have people from New Zealand, Brazil, Argentina. Most are from Europe, but we have people from all over the globe".
And the mayor of Cluj, Emil Boc, was in front of the stage on all days of the festival. Emil Boc declared: "If David Guetta is present at Untold, who is only a year younger than me, why shouldn't I be in the arena?"
Going over the PR statements, the mayor of Cluj also stated that Untold brings over 50 million EURO to the local budget, money that comes from fees and taxes, but also from what those present at the festival spend. There is money brought to the city by tourists who stay, eat, and have fun.
Emil Boc declared, on Sunday evening, at Digi 24, that the rebranding of Cluj was needed to attract tourists. "These days, Romania is divided between the sea and Cluj. We end this festival tonight, Romania stays at the sea because it is an extraordinary part of this country, we Cluj don't have a sea and then we have to brand our city on other things that can bring us tourists, Electric Castle, the Festival Transilvania Film International and at the top of the Untoldul pyramid, help us maintain the artistic dimension, the tourism dimension of the city for more than two months".